Continue to Resist Social Media! But you’ll seriously miss some really funny stuff.
It was late.
Late for parents with two toddlers (such as myself) means 10:00pm – ish.
I was working in our home office, which is within earshot of our living room TV.
My husband was watching a golf program of some nature. [Surprise!]
What I overheard in the conversation however, was NOT typical golf banter. Well, at least not typical golf talk that I am used to.
The topic was roughly about players and their branding abilities, how they use social media to generate more of a brand for themselves. Followed by discussion of how current times differ from the past because in the past the way to generate a “name” or brand was solely through winning major tournaments.
I actually got up from my office chair and came out to watch and listen. “How interesting!” I thought. “Folks in the golf community are noticing a change in the way players brand themselves and it is NOT through the usual rules and regulations.”
One side of my mind thought “COOL!” and the other wanted to hear more from these Great Commentators of Our Future.
Amazingly, the conversation stopped. The group went back to discussing who is going to win the upcoming tournament and news about Tiger Woods’ something er other…
“Wait! Don’t stop talking! I want more!” I screamed in my mind.
Nope, not tonight’s program.
I went back to my office and scoured the web.
Lots of searching, lots of keywords, lots of phrases typed in, then retyping the phrases, reordering the words. Nope, no more discussion.
Ultimately I found a lot of companies that are willing to optimize your golf website, teach you about social media and its effects in the marketplace, and a little of how social media will sell more of your golf merchandise.
I found a great slideshow that brought up a common theme to the whole internet/social media discussion : People don’t like change.
Where else could you find that more apparent than in the industry of golf?
It’s a blessing and a curse to be a sport that has been played for centuries. We like playing golf because things haven’t changed too much, but we sure do wish some things about golf would change. Such is the irony of marketing this sport as well as playing it.
Here is one way to look at it. Today’s social media world is all about instant information and the human connection.
Wanna know a secret? I like Rickie Fowler and Bubba Watson. I started listening for Ben Crane’s name on TV and searching for Hunter Mahan in the ranking scroll at the bottom of the screen.
Burning to know why? Is it the cool fashion of Rickie, or just watching someone actually named “Bubba”? NO!
Rickie and Bubba Watson, Ben Crane and Hunter Mahan made the funniest video I’ve seen in a long time. http://youtu.be/PM2NocuEihw – Golf Boys Oh Oh Oh. I watched it laughing so hard, I had tears in my eyes! I facebooked it, tweeted it, put a link to this video on my LinkedIn profile, DUG it and emailed the link to everyone I know (and probably some I don’t know).
If you have no clue what any of that means I’m sorry, but you are going to be left behind very, very soon.
Utilizing Social Media, these four golfers HAVE created a brand, made a name for themselves and are being scouted by companies with far larger marketing budgets than mine!
Obviously being a good golfer, good enough to get on tour and make a living, is definitely their No. 1 priority. But right next to that is being good at telling their story. Yes, they are first and foremost all golfers. Without their skill at golfing, none of this would be available to them. The hilarity of the Golf Boys video would be lost in the YouTube-verse of just another silly video.
However, by connecting with their fan base through the use of social media, each one of these golfers now have at least one new fan – actually two new fans. My husband is now forced to watch for them on TV with me. I don’t know if Rickie Fowler cares a whole lot about what happens in the Elowsky household, but I’ll bet you that Puma sure is glad to have the new connection to a whole family of shoe wearers.